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      Pacific Coast Apparel
      • Shop All
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          • Community Heart Hats
          • Surf Bear Hats
        • Beanies
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        • Best Sellers
        • Hoodies
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        • Encinitas
        • Cardiff-by-the-Sea
        • Carlsbad
        • Hermosa Beach
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        • Laguna Beach
        • Lake Tahoe
        • Leucadia
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      • Shaka Collection
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      • T-Shirts
      • Hats
      • Community Heart Hats
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      • San Clemente
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      Apparel for your Soul

      Pacific Coast Apparel®

      Home of the original SurfBear®

      Est. 2013

      SHOP BY APPAREL

      Hoodies
      Hoodies
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      T-shirts

      Winter Collection

      Check Out Our Winter Collection

      Featuring new designs alongside some of our most iconic favorites! 

      Whether it's a trucker hat to protect your melon, or a hoodie to keep you toasty, we got you!

      Snowboard Bear 5-Panel Mesh Snapback Trucker Hat
      Snowboard Bear 5-Panel Mesh Snapback Trucker Hat
      Snowboard Bear 5-Panel Mesh Snapback Trucker Hat
      No reviews
      $ 28.00
      Snowboard Bear 5-Panel Mesh Snapback Trucker Hat
      No reviews
      $ 28.00
      California Surfbear® Long sleeve T-shirt
      California Surfbear® Long sleeve T-shirt
      California Surfbear® Long sleeve T-shirt
      6 reviews
      $ 29.00
      California Surfbear® Long sleeve T-shirt
      6 reviews
      $ 29.00
      Snowboarding Bear
      Snowboarding Bear
      Snowboarding Bear
      1 review
      $ 22.00
      Snowboarding Bear
      1 review
      $ 22.00
      Embroidered Snowboard Bear Patch Beanie
      Embroidered Snowboard Bear Patch Beanie
      Embroidered Snowboard Bear Patch Beanie
      2 reviews
      $ 24.00
      Embroidered Snowboard Bear Patch Beanie
      2 reviews
      $ 24.00
      Ski Bear
      Ski Bear
      Ski Bear
      No reviews
      $ 22.00
      Ski Bear
      No reviews
      $ 22.00
      Waffle Beanie - Embroidered Surfbear Patch
      Waffle Beanie - Embroidered Surfbear Patch
      Waffle Beanie - Embroidered Surfbear Patch
      No reviews
      $ 26.00
      Waffle Beanie - Embroidered Surfbear Patch
      No reviews
      $ 26.00
      Long sleeve Surfbear®  Heather T-shirt
      Long sleeve Surfbear® Heather T-shirt
      Long sleeve Surfbear® Heather T-shirt
      No reviews
      $ 30.00
      Long sleeve Surfbear® Heather T-shirt
      No reviews
      $ 30.00
      California Surfbear® Long sleeve Tri-blend T-shirt
      California Surfbear® Long sleeve Tri-blend T-shirt
      California Surfbear® Long sleeve Tri-blend T-shirt
      5 reviews
      $ 30.00
      California Surfbear® Long sleeve Tri-blend T-shirt
      5 reviews
      $ 30.00

      Let customers speak for us

      from 329 reviews
      perfect for a NorCal winter

      needed an XL as the sweatshirt L's are just a little snug. this fits great and the logo is perfect for being beside the water. got the classic navy solid color this time around and the logo really pops well.

      Alex D
      01/25/2025
      Surfbear® Unisex Pullover Hoodie
      Surfbear® Unisex Pullover Hoodie
      stretchy and warm

      needed a new beanie for the indoor rink. fits well, covers my ears, stretchy, and of course gets plenty of good comments on the logo

      Alex D
      01/25/2025
      Embroidered Surfbear® Patch Beanies
      Embroidered Surfbear® Patch Beanies
      great shirt

      the "cars with surfboards on top" motif is one of my favorites, and when it's a VW Bus, it can't be beat! very comfortable and sized correctly for me.

      Alex D.
      01/25/2025
      Surf Bus T-Shirt
      Surf Bus T-Shirt
      Great fit, quality material

      Soft comfortable sweat shirt. I gave the first one I bought away to a GF, I’m keeping this one

      Matt Stromer
      01/16/2025
      Surfbear® Unisex raglan fleece  sweatshirt
      Surfbear® Unisex raglan fleece sweatshirt
      707

      Very nice and comfortable tshirt

      andrew price
      12/27/2024
      California Shaka T-shirt
      California Shaka T-shirt
      Super warm

      You never know what you’ll get online but you’ll get warmth and joy from this sweatshirt. I don’t normally rate clothing but this is awesome.

      Greg M
      12/26/2024
      Surfbear® Heavyweight pullover hoodie - Men
      Surfbear® Heavyweight pullover hoodie - Men
      Great Service, great product

      Bought the California snowboard bear beanie and LOVE it. I was given fantastic service and super quick turnaround. Great company to deal with

      Karen Mulgrew
      12/09/2024
      Embroidered Snowboard Bear Patch Beanie
      Embroidered Snowboard Bear Patch Beanie

      Surfbear® Trucker Hat

      Giorgio Caliandro
      08/04/2024
      Surfbear® Trucker Hat
      Surfbear® Trucker Hat
      Great hat to represent!

      My daughter just got into Cal Poly Humboldt. I know this hat isn’t official gear for the school but it is a much cooler option for me to represent Humboldt and support my daughter. It’s a great look and a great fit! Thanks!

      Johnny Andreu
      06/02/2024
      Humboldt Surfbear® Trucker Hat
      Humboldt Surfbear® Trucker Hat
      ❤️ the caps!

      Great quality and fit. Saw Vedder wearing one and had to have

      David Wiltshire
      03/30/2024
      Los Angeles Surfbear® Trucker Hat
      Los Angeles Surfbear® Trucker Hat

      I own 3. Perfect hoodie.

      Shaun Grisco
      02/02/2024
      Surfbear® Unisex Pullover Hoodie
      Surfbear® Unisex Pullover Hoodie
      Awesome Design, Hat & Service

      I wanted to purchase a hat with the Surf Bear design for my friend for her birthday. We surf at San Elijo, but the site didn’t offer a San Elijo version. I reached out to Steve on the website, and he was able to set me up with that design in the color teal for San Elijo. He responded very quickly and was very friendly to correspond with. My order was shipped and arrived way faster than expected. She loves the hat and so do I (got one for myself as well) I get a ton of compliments!

      Pamela Ciaburri
      11/12/2023
      Carlsbad SurfBear®
      Carlsbad SurfBear®

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