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Apparel for your soul
Globally local
Est. in 2013, our mission is to share our passion for the California coastal lifestyle with the rest of the world.
Explore our wide range of proprietary designs featuring some of California's most iconic coastal enclaves.
$ 26.00
Who doesn't like a surf adventure, especially in a surf bus full of friends with a quiver of surfboards on top. Our epic surf bus was designed by the talented Lamonte Lamoureux of Cardiff by the sea, California and this shirt helps to fuel the stoke of any surfing adventure!
$ 28.00
We love California and we love surfing, so we combined the two. Our embroidered Surfing bear (TM) patch on a premium quality, low profile, unstructured, streetwear styled hat.
$ 26.00
Skateboarding in California is a long standing tradition, and one our favorite things. We hope you enjoy it.
Short sleeve unisex shirt. This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
• 100% combed and ring-spun cotton (heather colors: 52% cotton, 42% poly)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
Model is wearing a size M. He's 6.2 feet (190 cm) tall, chest circumference 37.7" (96 cm), waist circumference 33.4" (85 cm).
Size guide
| S | M | L | XL | 2XL | |
| Length (inches) | 28 | 29 | 30 | 31 | 32 |
| Width (inches) | 18 | 20 | 22 | 24 | 26 |
$ 28.00
We love skateboarding and California, so we combined the two! Our world famous Skate-bear directly embroidered on a premium quality, unstructured, low profile streetwear styled hat.
$ 26.00
The design that started it all for our company, and what has become an iconic symbol of the California coastal lifestyle that we love and embrace!
Short sleeve unisex shirt. This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
• 100% combed and ring-spun cotton (heather colors: 52% cotton, 42% poly)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
Model is wearing a size M. He's 6.2 feet (190 cm) tall, chest circumference 37.7" (96 cm), waist circumference 33.4" (85 cm).
Size guide
| S | M | L | XL | 2XL | |
| Length (inches) | 28 | 29 | 30 | 31 | 32 |
| Width (inches) | 18 | 20 | 22 | 24 | 26 |
$ 22.00
What's SUP California! For the many Stand up paddle boarding enthusiasts among us in the golden state.
$ 26.00
Paying homage to the Garibaldi, the official state fish of California, and combining it with California's official state sport, surfing. This fabulous "fish on a fish" t-shirt was designed and made from an original watercolor painting by the talented Tate Macdowell (pictured) who is based in Cardiff by the Sea, California. Get stoked! This shirt is incredibly soft and was printed using sublimation for the softest hand possible.
$ 22.00
Take your California community spirit everywhere with our California Community Heart trucker hat. Our original design -- one of our customer favorites -- showcases some of the famous coastal cities of our beloved state. Makes a great gift too, or a souvenir of your trip that will immediately transport you back to the warm sea breeze of the Pacific.
$ 25.00
Our original Republic of California hat. The design that launched a crusade of pride amongst California locals and tourists alike. Our original "Ramones - Republic" series has stoked people out in many different beach communities from San Diego to San Francisco and everywhere in between. Stay stoked!
$ 22.00
Our beloved California Surf Bear in an eye-catching floral print. One of our newest designs.
$ 22.00
Hang loose 🤙 with our iconic California Shaka design.
$ 26.00
Women's SS Crew - Boy friend T-shirt.
The surfs is up, and the local surf girls are stoked! Another awesome collaboration with talented artist Lamonte Lamourex. The original work is a water color painting. Super soft shirt, and buttery soft print. Let the summer fun begin!
| XS | S | M | L | XL | 2XL | 3XL | |
|---|---|---|---|---|---|---|---|
| Body Length | 24 3/4 | 25 3/8 | 26 | 26 5/8 | 27 1/4 | 27 7/8 | 28 1/2 |
| Body Length Tolerance | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 |
| Body Width | 15 1/4 | 16 1/4 | 17 1/4 | 18 1/4 | 19 3/4 | 21 1/4 | 22 3/4 |
| Body Width Tolerance | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 |
Great products and great company!
The customer service was excellent and the hat fits perfectly, very comfy!
Love this company! Very cool apparel, fast shipping and awesome customer service. I will be back again!
These are solid hats that fit and look amazing. I'll be buying more soon. Highly recommended👌
This hat rocks and it is the perfect coverage for me when I get out in the water. Super stoked!
I ordered two hats back to back, they noticed and shipped them together and refunded the shipping on the second purchase without me asking!!
I bought this t-shirt for my hubby and he loved it. Beautiful color, great fit and super soft.
I bought the Fish on a fish shirt. Great graphics and the shirt is wicked soft!!! Love it.
It was nice to see a California apparel company have merchandise with my small hometown on. Shipping was quick and easy. Will be shopping again.
LOVE this hat! Reading the different places triggers so many great memories. Fits great, looks cool, conversation starter.
I ordered two hats and had a small issue with one of them. I submitted a review reflecting my issue and Steve reached out to me that very day and resolved it. Had a new hat in two days time. Off the charts happy I found this company :)
Great customer service
Great graphic...love the quality of the print and the shirt. Delivered on time and PCA communicated well during the shipping process! Highly recommended...keep the stoke!
Love the hat, love the service. Everything was 5 star from me.
Love the surf bus shirt!! Total retro vibe!!
Great quality and the customer service was awesome!!
I found my cap so awesome that I bought my niece n cousin one and have some to handout when I get visitors. Great fit n feel
I love these hats... and company! They are comfy, light, inexpensive, sweet looking, and eye catching.
get one while the getting is good
High quality hats, I own at least 5. Always get compliments on the designs and love that they are a local SoCal company. Awesome customer service and timely responses when needed. Will be a customer for years to come.
Support these peeps! Local SD company with awesome beach apparel, I promise you will live in their hats come summer time. They have fantastic costumer service. Stephen is the man! You will not be disappointed.
Tate’s Fish On A Fish design is extraordinary and
therefore a perfect California ,value added , state representation of two very significant symbols together. (In my humble view)
To that end, Mom and will place an order for shirts tomorrow. We love your site, and will visit the store within a few weeks.
Thank you .
Gary
The Surf bear is my absolute favorite 😍 I wear it all the time, I even wore it in Easter!!!!
I've bought many of their items over the years and absolutely love the designs and quality. I appreciate the fact they are local and make unique items that reflect our community. In addition to their awesome stuff, they go out of their way to support our local community by donating items every year for our local schools fundraiser. Steve has always been very responsive and eager to donate. Thanks!
These guys went above and beyond. They had a huge order come in that delayed my order a little bit. Stephen contacted me immediately, gave me realistic expectations, followed up, and took care of me for my troubles. I highly recommend working with them, I couldn't be happier!!!!
These guys went above and beyond. They had a huge order come in that delayed my order a little bit. Stephen contacted me immediately, gave me realistic expectations, followed up, and took care of me for my troubles. I highly recommend working with them, I couldn't be happier!!!!
