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Apparel for your soul
Globally local
Est. in 2013, our mission is to share our passion for the California coastal lifestyle with the rest of the world.
Explore our wide range of proprietary designs featuring some of California's most iconic coastal enclaves.
$ 26.00
Who doesn't like a surf adventure, especially in a surf bus full of friends with a quiver of surfboards on top. Our epic surf bus was designed by the talented Lamonte Lamoureux of Cardiff by the sea, California and this shirt helps to fuel the stoke of any surfing adventure!
$ 22.00
What's SUP California! For the many Stand up paddle boarding enthusiasts among us in the golden state.
$ 26.00
Paying homage to the Garibaldi, the official state fish of California, and combining it with California's official state sport, surfing. This fabulous "fish on a fish" t-shirt was designed and made from an original watercolor painting by the talented Tate Macdowell (pictured) who is based in Cardiff by the Sea, California. Get stoked! This shirt is incredibly soft and was printed using sublimation for the softest hand possible.
$ 22.00
Our beloved California Surf Bear in an eye-catching floral print. One of our newest designs.
$ 26.00
The design that started it all for our company, and what has become an iconic symbol of the California coastal lifestyle that we love and embrace!
Short sleeve unisex shirt. This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
• 100% combed and ring-spun cotton (heather colors: 52% cotton, 42% poly)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
Model is wearing a size M. He's 6.2 feet (190 cm) tall, chest circumference 37.7" (96 cm), waist circumference 33.4" (85 cm).
Size guide
| S | M | L | XL | 2XL | |
| Length (inches) | 28 | 29 | 30 | 31 | 32 |
| Width (inches) | 18 | 20 | 22 | 24 | 26 |
$ 22.00
Hang loose 🤙 with our iconic California Shaka design.
$ 25.00
Our original Republic of California hat. The design that launched a crusade of pride amongst California locals and tourists alike. Our original "Ramones - Republic" series has stoked people out in many different beach communities from San Diego to San Francisco and everywhere in between. Stay stoked!
$ 26.00
Women's SS Crew - Boy friend T-shirt.
The surfs is up, and the local surf girls are stoked! Another awesome collaboration with talented artist Lamonte Lamourex. The original work is a water color painting. Super soft shirt, and buttery soft print. Let the summer fun begin!
| XS | S | M | L | XL | 2XL | 3XL | |
|---|---|---|---|---|---|---|---|
| Body Length | 24 3/4 | 25 3/8 | 26 | 26 5/8 | 27 1/4 | 27 7/8 | 28 1/2 |
| Body Length Tolerance | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 |
| Body Width | 15 1/4 | 16 1/4 | 17 1/4 | 18 1/4 | 19 3/4 | 21 1/4 | 22 3/4 |
| Body Width Tolerance | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 | 1/2 |
$ 22.00
Take your California community spirit everywhere with our California Community Heart trucker hat. Our original design -- one of our customer favorites -- showcases some of the famous coastal cities of our beloved state. Makes a great gift too, or a souvenir of your trip that will immediately transport you back to the warm sea breeze of the Pacific.
$ 22.00
The iconic statue of Liberty on a surfboard, for the New York surfing community.
$ 26.00
Hang loose and enjoy fun times with the epic Encinitas Shaka!
Short sleeve unisex shirt. This t-shirt is everything you've dreamed of and more. It feels soft and lightweight, with the right amount of stretch. It's comfortable and flattering for both men and women.
• 100% combed and ring-spun cotton (heather colors: 52% cotton, 42% poly)
• Fabric weight: 4.2 oz (142 g/m2)
• Shoulder-to-shoulder taping
• Side-seamed
Size guide
| S | M | L | XL | 2XL | |
| Length (inches) | 28 | 29 | 30 | 31 | 32 |
| Width (inches) | 18 | 20 | 22 | 24 | 26 |
$ 22.00
Take your Malibu community spirit everywhere with our Malibu Community Heart trucker hat. Our original design -- one of our customer favorites -- showcases some of the key landmarks of this world-famous coastal community. Makes a great gift too, or a souvenir of your trip that will immediately transport you back to the warm sea breeze of the Pacific.
