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Apparel for your soul
Globally local, since 2013
Est. in 2013, our mission is to share our passion for the California coastal lifestyle with the rest of the world.
Explore our wide range of proprietary designs featuring some of California's most iconic coastal enclaves.
$ 24.00
Who doesn't like a surf adventure, especially in a surf bus full of friends with a quiver of surfboards on top. Our epic surf bus was designed by the talented Lamonte Lamoureux of Cardiff by the sea, California and this shirt helps to fuel the stoke of any surfing adventure!
$ 24.99
Paying homage to the Garibaldi, the official state fish of California, and combining it with California's official state sport, surfing. This fabulous "fish on a fish" t-shirt was designed and made from an original watercolor painting by the talented Tate Macdowell (pictured) who is based in Cardiff by the Sea, California. Get stoked! This shirt is incredibly soft and was printed using sublimation for the softest hand possible.
$ 22.00
Our beloved California Surf Bear in an a blue camo print. One of our newest designs.
$ 22.00
$ 22.00
Our beloved California Surf Bear in an eye-catching floral print. One of our newest designs.
$ 25.00
Our original Republic of California hat. The design that launched a crusade of pride amongst California locals and tourists alike. Our original "Republic of" series has stoked people out in many different beach communities from San Diego to Ventura and everywhere in between. Thanks for all the love and support!
$ 22.00
One of our customer favorites, the surf bus was designed by the talented Lamonte Lamoureux and is sure to bring a smile to your face as you embrace the laid-back surfing culture of the Pacific Coast, or any other coast!
$ 22.00
One size fits most. Five-panel poly foam front, mesh snapback trucker cap.
$ 22.00
Take your California community spirit everywhere with our California Community Heart trucker hat. Our original design -- one of our customer favorites -- showcases some of the famous coastal cities of our beloved state. Makes a great gift too, or a souvenir of your trip that will immediately transport you back to the warm sea breeze of the Pacific.
$ 22.00
Take your Malibu community spirit everywhere with our Malibu Community Heart trucker hat. Our original design -- one of our customer favorites -- showcases some of the key landmarks of this world-famous coastal community. Makes a great gift too, or a souvenir of your trip that will immediately transport you back to the warm sea breeze of the Pacific.
$ 22.00
Hang loose 🤙 with our iconic California Shaka design.
$ 22.00
The design that started it all for our company, and what has become an iconic symbol of the California coastal lifestyle that we love and embrace!
